Search Engine Optimisation Hints and Tips
Topic clusters are another really simple thing that SEO technique experts like to make complicated. Unless you’ve been hiding under a rock, or don’t spend too much of your life researching search engine strategies, then you’ve heard of topic clusters and how important they are in a Post-Penguin world. Optimising your website for SEO now involves a review …
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Most blogs fail. While that statistical reality will be unlikely to fill you with confidence when creating a blog, the reasons that most blogs fail are so frustratingly simple, you’ll be publishing just to prove me wrong. Most blogs fail for two reasons – Misguided Assumptions and Laziness. Creating content is simple, but creating a series …
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Internal linking is a strategy often overlooked in favour of more glamorous – and more difficult - tactics such as backlinks and blog creation. In fact, internal linking is only regarded by most expert sites as being of secondary importance. And that's true, as long as you rate having the tires on your car being …
My first backlink campaign was disastrous for one reason only. I had followed best practice and created an amazing campaign on BuzzStream (right strategy, good tool...) and the response was less than 1%, which equated to 0 backlinks. Zero. None. "It must've been your content," I hear you say. Sounds logical, but I had spent …
Google can read. Not in a cute metaphorical sense; Google's systems have now reached a point where they can not only analyse the words on the page but understand the context of those words. This means that the cornerstone of old-school SEO - keywords, is now…not irrelevant but... yeah pretty irrelevant. You see, if you …
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A new report from SEMrush has confirmed what we already knew - backlinks are still the most important ranking factor for SEO. The report, available from their website, shows that sites that have a large backlink profile from a wide range of sites and (importantly) IP addresses have higher keyword rankings. The report, entitled 'Ranking …
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Google wants to make your search results more of a conversation than a question. This isn't only about the advent of voice searches, but also how we think and the way we have evolved to make queries online. Featured Snippets The first clue that Google was on the pathway to a conversational enquiry, was ‘featured …
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As with everything else in search engine optimisation, getting high-quality backlinks begins with creating awesome content. If you don't have relevant, useful content to share then there is no point in attempting this process. If this is the case, then begin with putting together a content plan, if not then continue on the road to …
If Google could speak, she would say, "Stop repeating yourself!" Yep, Google's a woman and she is at the end of her rope with your repetitive content. It's not that she isn't interested in what you're up to, but honestly, you are treating her like an idiot. So you want to rank for "marketing hacks." …
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Search engine optimisation is an industry packed with misinformation and bad research. Here at SEO Tips, we want to clear through some of the nonsense and give you some useful advice you can start using now. 1. Get onto Google Search Console This is simple - head to Google Search Console by clicking here. You'll …
